
case study #2
Designing a Digital Platform for Soccer Enthusiasts
industry: sPORTS TECH (UX/UI DESIGN)
challenge
A sports tech startup needed a digital platform to increase visibility and connection among soccer fans and players across the U.S.
approach
- Conducted user surveys & interviews to understand demographics, pain points and needs.
- Performed usability testing with 10 users to identify areas for improvement.
- Developed a community hub feature for users to discover and join local fan groups and pickup games.
- Ran a second round of tests to validate design changes.
result
The business now has
- A centralized digital hub that connects users with nearby pitches, events and community groups.
- Improved visibility for soccer-friendly venues like bars and sports centers
- Improved positioning to contribute to nationwide engagement leading up to the 2026 World Cup.
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