
case study #2
Boosted visibility for soccer-friendly venues such as bars and sports centers.
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challenge
A sports tech startup needed a user-friendly digital platform to increase visibility and connection among soccer fans and players across the U.S., especially ahead of the 2026 World Cup.
approach
- Conducted user surveys and interviews to understand needs and pain points.
- Ran usability testing with 10 participants to identify key design improvements.
- Designed a community hub for users to join pickup games, find events, and connect locally.
- Conducted user surveys and interviews to understand needs and pain points.
- Conducted a second round of testing to validate and refine user experience.
result
- Delivered a centralized digital hub that connects users with pitches, community groups, and events.
- Boosted visibility for soccer-friendly venues such as bars and sports centers.
- Positioned the platform to drive national engagement leading up to the 2026 World Cup.
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